Mosaic Financial revealed: The latest in financial segmentation from Experian

In a complex financial landscape shaped by evolving consumer expectations, product convergence, and rising financial vulnerability, organisations face mounting pressure to understand and serve customers more effectively.  

Traditional segmentation and internal data often fall short, missing the nuanced behaviours and needs of diverse consumer groups. From students managing debt to retirees planning holidays, financial attitudes vary widely and influence decision-making.  

As product categories blur and digital-first journeys dominate, businesses must move beyond siloed views to understand the whole customer. Mosaic Financial helps meet these challenges with rich, current segmentation grounded in consumer insights -empowering smarter strategies across marketing, product, and customer experience as well as meeting regulatory compliance.

What is Mosaic Financial?

Powered by Experian’s ConsumerView, the UK’s most comprehensive marketing database and enriched with insights from a 200,000+ YouGov survey panel and trusted third-party sources, Mosaic Financial delivers granularity and accuracy to help you target, personalise, and make smarter decisions with confidence. 

Mosaic Financial creates segments based on financial characteristics and behaviours - including life stage, affluence, product holdings, channel preferences, and attitudes - giving you the insight to act fast and with precision.

Why Mosaic Financial?

Mosaic Financial uses real, up-to-date consumer insights to segment UK households and individuals. Every adult in the UK - around 52m people – are categorised into 17 groups and 56 types, giving your marketing and strategy teams the tools to:

• Understand market potential for products and services 
• Identify profitable segments and vulnerable customers
• Personalise and activate campaigns at scale 
• Deliver clearer, fairer communications - aligned with Consumer Duty
• Optimise branch and store networks for better coverage

Don’t miss this opportunity to get ahead of the curve and see how Mosaic Financial can transform your customer strategy. Register now to secure your spot!