How can Experian marketing services help?
Experian can help you reach your target audiences, to understand their needs and to serve them the right offers and products. Its solutions can tailor interaction so that it happens at the right time, in the right locations and channels. It can also manage your existing customers using data insights and measure the outcomes of your marketing campaigns.
Targeting and profiling
Better understand your audience and what makes them tick – allowing you deliver the right messages on the right channels to maximise marketing spend.
Location planning
Understand local markets and use data and analytics to extract insights about a particular location and its population. Location-based data assets can be applied to almost any marketing campaign or audience cohort.
Data enrichment
Get to know more about your customers with data enrichment and enhancement. improve experience, build relationships, and create targeted campaigns.
Customer intelligence
Discover how cross-channel strategy and planning that evolves around the images and personas of your ideal customer can boost marketing returns.
Multi-channel marketing
Learn how to create marketing campaigns that have the impact to attract new customers and ensure your audiences receive the right messages, in the right channels, in the right locations at the right time.
Addressability and linkage
Reach consumers across digital channels and devices. With our solutions we can help negotiate the shift away from third-party cookies and unlock precise customer targeting with addressability and linkage.
Cookieless linkage and addressability
Brands and publishers face increasing signal loss as the advertising industry reckons with the phased removal of third-party cookies. But the demise of cookies need not mean the demise of addressability.
Introducing Consumer Sync: An interoperable linkage solution which connects and resolves a vast range of offline and online signals, channels and devices at scale within a single household.
The latest insight from our marketing experts
ScS
Experian helps ScS review their store location options to deliver enhanced potential revenue forecasts
IKEA Australia
The adoption of Experian Mosaic guides IKEA Australia’s business, marketing and location strategy
Northern Powergrid
Experian helped Northern Powergrid target and communicate with their audience for significant PSR uplift
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