The more accurate and comprehensive insight you have on your customers, the better you can develop and execute strategies for growth. To achieve a true, up-to-date picture of customers is extremely difficult when you’re dealing with multiple departments and channels. Then there are added pressures, such as compliance, governance and security.
Experian’s data management services for marketing cuts through this complexity to give you an accurate view of your customer, while improving your data governance, data management and helping you to stay compliant.
Once you have the right data, exceptional marketing will follow.
The use of technology to automate every day data quality activity will help you to communicate and interact with your customers and prospects more effectively. Our range of data quality tools will ensure your data remains a key business priority.
Experian’s Single Customer View provides a consolidated record on every customer in your database. Maximise your marketing database by enhancing the data quality of your customers and prospects with our world-class database solutions software.
Data Management Platform
Experian’s managed DMP service allows you to combine your own data with additional insights, creating intelligent interactions across channels and devices to improve consumer experience and media efficiency.