New product launch
Create market specific peer groups, so you can investigate customer profiles prior to launching your own product.
Because we offer full tradeline data with history, you can understand the performance of your target market segments as well as the type of credit strategies that will be effective.
Advanced market insights
Are you ahead of the market? Aligned in the market? Behind the market?
We can use insights to look at the possible root causes of those trends and decide how best to react.
Understand monthly macro trends with timely data to help inform your strategy, manage your risks and identify commercial opportunities. Identify market trends and drill into the underlying causes.
Eligibility analytics
Combine full market bureau and Experian Marketplace data to identify the credit profile and performance of consumers who process through a lender’s soft search, yet open an account elsewhere.
Using this data, identify the impact of lenders' eligibility process and identify strategies for change, such as pockets of accounts that potentially could be pre-approved.
Lost opportunities
Customers that you decline or don’t take up your products can often be seen opening competitors' products shortly after.
Identify customers who have opened subsequent accounts elsewhere and understand their performance against competitors' products.
Using this analysis of performance, you can improve your product and risk strategies to win more business vs. your competitors in the future.
Improve credit risk and decisioning
Expanding your customer base presents several challenges, including ensuring compliance, efficiency, and minimising bad debt.
Developing credit risk models is essential for making smarter lending decisions. Our models facilitate acquiring new customers, retaining the right in-life customers while effectively maximising debt collections from delinquent accounts.
Model development
Design, co-build and optimise custom scorecards.
Access our model development toolkit accelerator app which helps speed up the model development process by providing ready-to-use scripts.
Enhance model development, with on demand retro, shadow modelling and deployment functionality.