Vehicle ownership
Experian’s Auto Ownership audiences use insight from a government database, which contains information on title registrations, mileage readings, and key vehicle events.
Examples:
- Bought a new car
- Bought a second-hand car
- Owns 1 or more cars
- Owns 2 or more cars
- Owns sports/coupes
- Owns small/ mini
- Owns medium/saloon/estate/MPV
- More than £20k spent on their car
- More than £40k spent on their car
Benefits:
- Built from a government database that covers more than 41 million vehicles registered in the UK.
- Reach consumers based on the vehicles they currently own.
In-market
Experian’s In-market audiences use insights from a government database and combines it with in-market cues gathered from other attributes within Experian Marketing Data.
Examples:
- Fuel type - Car is likely to be electric or hybrid
- Vehicle type - Likely to own a motorbike
- Vehicle class - Mini Economy, for example, Hyundai i10, Suzuki Alto. Upper Medium Premium, for example, Audi A4, BMW 3 Series
Benefits:
- Identify consumers who are likely to be in-market for a new vehicle.
- Understand their preferences and buying behaviours to target the most relevant audiences for your brand.
Top Tip
Overlay other Experian audiences to streamline your targeting and improve ROI
Use Demographic and Interest audiences to refine your targeting future with relevant household demographic attributes or affinity towards your auto brand.
Useful Demographic Attributes for Auto brands might include Age, Household Income, Presence of Children.
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