The best data unlocks the best marketing
With over 50 years expertise in marketing data, Experian has a rich history of supporting brands and agencies with offline and online data and identity solutions. We use a wide range of data sources, the latest machine-learning techniques and sophisticated modelling to help you understand, resolve, and activate at scale.
Why use Syndicated Audiences?
Finding the right audience is critical to marketing success, but building effective segments from scratch can be complex and time-consuming.
Experian’s syndicated audiences provide a ready-made solution: pre-built, data-rich segments designed to help brands and agencies reach high-value consumers efficiently. Powered by a diverse range of trusted data sources, these audiences offer scale, precision, and ease of activation across digital channels.
A wide-reaching mix of data sources including:
- Public records
- Property and tax records
- Census data
- Anonymised transactional spend data
- Location data
- Consumer surveys and panels
- Published directories
These power the creation of:
- 853 different audiences
- across 42 categories
- and 4 verticals
How does Syndicated Audiences work?
Experian’s syndicated audiences are pre-built, data-rich audience segments that advertisers can activate across various digital channels.
These audiences are curated from Experian’s vast pool of ConsumerView data, which is enriched with demographic, lifestyle, financial, and transactional insights to create highly targeted segments for marketing campaigns.
For advertisers, Experian’s syndicated audiences offer an efficient way to reach the right consumers by aligning messaging with real-world behaviours and preferences.
These pre-built segments simplify the targeting process, helping advertisers identify high-value prospects, personalise campaigns, and optimise media spend across key channels like programmatic, social, and direct publisher buys.
Single data provider that unlocks multiple verticals, categories and branded data
Auto
Reach and target consumers based on their known and predictive auto shopping behaviours.
Financial
Reach consumers based on online and offline financial behaviours.
Health and beauty
Experian’s health audiences use retail data to provide insight into health, beauty and wellness.
Retail
Experian’s data covers all major categories including apparel, home, technology, health & beauty.
Travel
Reach consumers based on data that considers their travel intent, purchase behaviours, and discretionary spend.
Demographics
Our demographic audiences deliver insight into age, gender, income, and household attributes.
Intent
Broken down into intent and purchase, with the former expressing an intent to make a purchase and the latter making a genuine purchase.
Interests
Uses advanced modelling to extrapolate, survey and panel responses across the UK population, revealing insights into likely consumer interests.
Mosaic
Using Mosaic Audiences, you can anticipate the behaviour, attitudes, and preferences of your customers.
Financial Strategy Segment
The Financial Strategy Segment (FSS) segmentation tool offers a rare view of the UK adult population at both macro and micro levels.
Who uses our audience data?
Our data and insights are trusted by organisations wanting to obtain an accurate view of markets and consumers to define more robust strategies.
Further reading
The best data unlocks the best marketing
Speak to our consultants directly to understand more about how we can help your brand to optimise your marketing efforts, including through the creation of custom or bespoke audiences.
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