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Take a deeper look

Demographic audiences from Experian, combine our advanced modelling capabilities with data sourced from public records, census, consumer surveys and other public information to create audiences across eight categories.

Examples:

  • Age
  • Generation (Baby Boomer, Gen X, Gen Z, Millennial)
  • Country (England, Wales, Scotland, Northern Ireland)
  • Government region (London, East Midlands, North East etc)
  • Gender
  • Marital status
  • Income
  • Occupation
  • Household size (number of children, age of children)
  • Household ownership
  • Household property value
  • Mortgage status and value
  • Length of residence
  • Property type
  • Property build year
  • Personal finance (disposable income, personal income, affluence level)
  • Social grade
  • TV region

Don’t see what you are looking for?

Contact us to have a custom audience or model created for you based on your business needs.

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