Intent audiences
These intent-based audiences are based on consumers who have expressed an intent to purchase particular financial products & services or an intent towards financial behaviours or habits.
Examples:
- Investable Assets between £250,000 to £500,0000
- Top third of UK spenders
- Trusts or Funds
- High likelihood to take financial advice
- Use price comparison sites for financial products
- Intent to increase pension contribution
- Intent to switch mortgage provider
- Intent to take our additional life insurance
Benefits:
- Understand a consumer’s financial attitudes and ability to spend.
- Understand how households save and how they interact with retail financial services companies.
Financial Strategy Segments
Experian’s proprietary segmentation tool which categories UK consumers based on their financial characteristics and behaviours.
Examples:
- Earning Potential - Likely to be aspiring young adults who live online and are taking the first steps in building their prospects
- Money Makers - Likely to be high income households who are in the process of accruing assets, despite high expenditure, to give financial security
- Growth Phase - Likely to be households with good incomes but high costs, focussing on progressing careers and establishing families
- Deal Seekers - Likely to be price comparing families in affordable homes, often needing to use credit instead of savings
Benefits:
- Non-personal segmentation which uses insight to help reach the right types of customers for the right types of products.
- Make responsible decisions, comply with legislation and safeguard your company’s reputation.
Demographics
These audiences help refine your targeting with relevant household demographic attributes.
Examples:
- Mid affluent households
- Highly affluent households
- Disposable income
- Personal income
- Age
- Location
- Presence of children
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