Transactional spend data
Experian’s transactional spend insights gives you access to 4million+ UK debit and credit payments across both in store and online, aggregated at a non-personal level to offer rich insight into consumer spend patterns to anticipate future propensity to buy.
Examples:
- Cosmetics spend including MAC Cosmetics, Kiko, The Body Shop
- Hairdresser spend including Toni&Guy, KH Hair, Supercuts
- High steet pharmacy spend including Holland & Barrett, Boots, Superdrug
- Perfume spend including Jo Malone, The Fragrance Shop
- Opticians spend including Specsavers, Boots Opticians, Vision Express
Benefits:
- Use insight from up to 4million credit & debit accounts across 3000 UK retail brands and up to 3 years of payment history
- Accurate data based on genuine consumer spend
Intent audiences
Our Intent audiences use a range of third-party sources, including spend data from one of the UK’s largest Health & Beauty providers, to offer valuable insight into consumers affinities towards retail and CPG products and services and their intent to purchase.
Examples:
- Likely to purchase skincare products
- Likely to purchase eyecare products
- Likely to purchase hair products
- Likely to purchase health food products
Benefits:
- Enables brands to target consumers based on their likely intent to purchase a product or service or intended buying habits
- Vast coverage across more than 40 different categories
Interest audiences
Experian interest audiences unlock valuable insight into consumers attitudes and behaviours towards particular trends, hobbies, or topics including the environment, shopping habits, technology and more.
Examples:
- Tracks healthy daily on mobile
- Wears health device to monitor healthy lifestyle
- Has a healthy diet
- Exercises regularly
- Eats vegan products daily
Benefits:
- Enables brands to target consumers based on their interests, motivations and affinities to certain products
- Delivers highly scalable audiences which can be activated across a range of platforms
Don’t see what you are looking for?
Contact us to have a custom audience or model created for you based on your business needs.
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