Purchase data
Our purchase data creates modelled audiences based on anonymised transactional data from more than 4million UK debit and credit accounts.
Examples:
- Auto spend
- Charity spend
- Entertainment spend including bars & clubs, days out, gaming, streaming
- Food & drink spend
- Health & beauty spend including cosmetics, hair, health clubs
- Retail spend including luxury brands, high street brands, fast fashion brands, sportswear, outdoor wear, shoes, jewellery
- Home & garden spend including furniture & interiors, DIY, cookware, kitchen, garden, landscaping, decorating
- Supermarket spend
- Parents spend on kid’s brands
- Pet owner spend
- Phone network spend
- Technology spend
- Travel spend including airlines, holidays, cruises, hotels, taxis and trains
Benefits:
- Access highly accurate data built from actual consumer purchases
- Built at a non-personal level to protect privacy and deliver scale
- Layer on intent or interest data to combine a view of past spend with future intent to buy
Intent data
Experian Intent data is created by working with a range of sources including the UK’s leading market research organisation and one of the UK’s largest CPG providers. Using the latest machine-learning techniques, our team of data scientists extrapolate this data against the UK population to provide intent-based audiences at scale.
Examples:
- Auto including type of car, expected spend, expected way to spend (cash, dealership finance, leasing, personal loan)
- Banking & savings including ISAs, Bonds, Stocks and Shares
- Health & beauty including baby products, skincare products, dental products, eyecare products, hair products, male grooming products, shaving products, fragrance products, vitamin products and weight management products
- Finance and financial actions including likely to switch mortgage provider, likely to take out an additional insurance in the next 12 months and likely to increase pension contribution in the next 12 months
Benefits:
- Identify consumers who are likely to be in-market for new products or services
- Target the most relevant audiences for your brand by reaching consumers with preferences and buying behaviours aligned to your brand
Don’t see what you are looking for?
Contact us to have a custom audience or model created for you based on your business needs.
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