Transactional spend data
Aggregated non-personal data based on debit and credit accounts from more than 4 million UK consumers. The data is sourced from over 3000 retail brands that span across over 60 retail categories and up to 3 years of transaction history. Transaction data is best used to reach consumers based on known purchases.
Examples:
- Premium high street brand spend including John Lewis, The White Company, Oliver Bonas
- Budget high street brand spend including Primark, New Look, H&M
- Fast fashion spend including PrettyLittleThing, ASOS, Boohoo
- Furniture & interior spend including IKEA, Dunelm, The Range, Furniture Village
- DIY spend including Homebase, Screwfix, Toolstation
- Phone network spend including O2, EE, Vodafone
- Supermarkets spend including Tescos, Asda, Sainsbury’s, M&S, Waitrose
- On the go food & drink spend including Pret A Manger, Starbucks, Tortilla, ChopStix
- Streaming including Netflix, Disney+, Amazon Prime Video
Benefits:
- Access highly accurate data built from actual consumer purchases
- Built at a non-personal level to protect privacy and deliver scale
Mosaic shopper
Blending retail specific consumer insights from some of the UK’s largest market research organisations with a wealth of geo-demographic expertise & bespoke research on cross channel behaviours & technology adoption, Mosaic Shopper categories UK consumers by their shopping behaviours and habits.
Examples:
- Affluent families buying luxury items - Likely to be affluent stay at home parents living in expensive houses and spending on luxury and premium products
- Price conscious shoppers - Likely to be price conscious making impulsive purchases
- Affluent, healthy and fit - Likely to be affluent, urban adults using high disposable incomes to look good
- Fashionable families - Likely to be urban dwelling, appearance conscious living in large families
Benefits:
- Balance scale with accuracy
- Complete coverage of the UK consumer market to deliver a comprehensive view
Intent
Our Intent audiences use a range of third-party sources, including loyalty card data from one of the UK’s largest Health & Beauty providers, to offer valuable insight into consumers affinities towards retail and CPG products and services and their intent to purchase.
Examples:
- Likely to purchase Skincare products
- Likely to purchase eyecare products
- Likely to purchase hair products
- Would pay more for environmentally friendly products
- Actively looking to buy new tech
- Has smart lights or smart security products
Benefits:
- Enables brands to target consumers based on their likely intent to purchase a product or service or intended buying habits
- Vast coverage across more than 40 different categories
Interest audiences
Experian interest audiences unlock valuable insight into consumers attitudes and behaviours towards particular trends, hobbies, or topics including the environment, shopping habits, technology and more.
Examples:
- Entertainment & leisure including sporting events, comedy shows, theatre, theme parks
- Environmental concerns and sustainable behaviour
- Diet & lifestyle including healthy eating and vegan diets, exercise per week and use of wearable fitness devices
- Interests & hobbies including videogames, pets, gyms
- Shopping habits including affinity towards UK supermarkets, purchasing behaviour and monthly clothing spend
- Technology interests & behaviours including daily mobile actions, streaming habits, use of smart products
- Travel & holidays including interest in holiday types such as camping, cruises, beach holidays and winter sports
Benefits:
- Enables brands to target consumers based on their interests, motivations and affinities to certain products
- Delivers highly scalable audiences which can be activated across a range of platforms
Seasonal audiences
Our seasonal audiences include a mix of transactional spend and affinity and interest data to define audiences who are most likely to spend during these hallmark retail occasions.
Examples:
- Black Friday and Cyber Monday
- Christmas
- Halloween
- Back to School
Benefits:
- Take advantage of seasonal trends in your industry
- Reach consumers most likely to engage with trending events through past purchases or a declared interest or affinity to buy during this season
Top Tip
Overlay other Experian audiences to streamline your targeting and improve ROI
Use Experian audiences including Demographic and Interest to refine your targeting future with relevant household demographic attributes or affinity towards your auto brand.
Useful Demographic Attributes for Auto brands might include Age, Household Income, Presence of Children.
Don’t see what you are looking for?
Contact us to have a custom audience or model created for you based on your business needs.
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