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Audience Engine

Audience Engine helps you to create powerful campaign audiences with targeted and effective messages. You can quickly create custom audiences and deliver one-to-one messages through direct mail, email, social media, programmatic and Connected-TV.

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Goad Portal

Experian Goad is a retail property intelligence system that helps retail developers, property investors, planning professionals, and commercial agents to identify profitable locations for retail property development and investment projects. It offers comprehensive retail location plans and easy to use reports covering over 3,000 shopping areas in the UK and Ireland.

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iCoder Discovery allows you to quickly understand your customers through the lens of Experian ConsumerView and Mosaic. You can upload your first party data securely and visualise the insights in a matter of minutes.

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Location Analyst

Location Analyst utilises Experian’s portfolio of local area demographics and consumer behaviour datasets to evaluate market demand and help identify the areas containing your target audience.

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Segmentation Portal

Experian’s Segmentation Portal takes statistical data and insight which underpins our Segmentations and adds visual elements which bring each group/type to life. The user-friendly navigation makes it easy for you to find the information you want to view and analyse.

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Rethinking third-party data across the customer lifecycle: In this report from Experian and The Drum, we explore how by using first- and third-party data together, marketers can achieve better customer understanding and more accurate targeting, as well as greater scale for their campaigns with greater efficiency.

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