Drive smarter acquisition and engagement in Banking
In a market where digital journeys and customer expectations are constantly evolving, banks can use Mosaic Financial to segment audiences by financial behaviours, product holdings, and channel preferences. From launching new current accounts to promoting bundled services, Mosaic helps marketers identify the right prospects, tailor messaging, and optimise cross-sell strategies that drive lifetime value.
Reach the right borrowers with precision lending campaigns
As credit appetites shift and affordability remains front of mind, lenders turn to Mosaic Financial to understand their target segments in more detail. With new groups reflecting the changing demographic makeup of the UK today, marketing teams can build campaigns around lifestyle context, financial attitudes, as well as preferred engagement channels - driving audience relevance and response across personal loans, savings and investment plans, and more.
Targeting cross-sell messaging for Insurance audiences
Mosaic Financial enables smarter cross-sell and retention strategies by analysing the insurance products consumers already hold - including motor, home, life, and travel. It also provides insight into how consumers use price comparison services and the channels they turn to when researching or taking up cover, helping identify opportunity and tailor protection messaging to the right moments in the customer journey.
Personalise wealth marketing to build lasting relationships
In wealth management, relevance is everything. Mosaic Financial helps firms identify financially engaged and affluent segments, understand investment attitudes, and tailor outreach to life goals and savings behaviours. It also supports early engagement by highlighting consumers who may not yet be investing but show indicators of future financial potential. With seamless integration into CRM and digital platforms, marketers can deliver personalised journeys that build trust and deepen client relationships.
Support inclusive outreach in the Public Sector
Public sector bodies use Mosaic Financial to uncover the financial realities of local communities, informing inclusive campaigns around financial education, support services, and sustainability initiatives. Its granular household insights help ensure outreach is targeted, unbiassed, and impactful.
Boost relevance for consumer brands offering financial products
Retailers, utilities, and telcos offering credit or payment plans use Mosaic Financial to align propositions with consumers’ financial mindsets. With omnichannel compatibility and data precision, campaigns become more relevant, messaging more resonant, and conversion more consistent - driving long-term value across diverse customer segments.
