Mosaic is a powerful cross-channel consumer classification system built for today's multi-channel world. It has evolved to help you understand your customers' likely characteristics and communicate with them in the most relevant ways.
It allows you to ensure you are relevant to them, so you can reach the right people with the right message at the right time – every time.
Being effective across all channels – from traditional offline to digital TV and online display – the Mosaic consumer classification enables accurate and consistent targeting, so consumers receive marketing relevant to them.
Mosaic is part of a family of Mosaic classifications optimised for different sectors and markets such as Mosaic Public Sector, Mosaic Scotland, Mosaic Digital, Mosaic Shopper Segments and Mosaic data packs.
