- Understand your customers with one consistent classification system
- Ensure that you are only targeting customers that will find your services relevant
- Retain and engage existing customers
- Accurately communicate with consistent messages across all channels
- Position sites or stores in the right place by understanding catchment profiles
- Reach the right target audience, with the right message, at the right time
- Personalise your customer communications to enhance their experience and drive retention
- Allocate your online and offline media spend to best effect