Grow your business during the cost of living crisis
Tuesday 18 April 2023, 10am
About this webinar
Although today’s B2B sales and marketing teams have more data and intelligence at their fingertips than ever before, many struggle to define and activate a data-driven sales process. In today’s competitive landscape, sales resources are facing the realities of vast business uncertainty. As a result, more deals are stalling due to budget tightening measures. Leveraging the right data via the right channel with the appropriate message can help sales teams drive higher efficiency and effectiveness at every stage of the buying cycle.
In this session, we'll look at how B2B sales and marketing can balance risk and reward without needing to trade one for the other. We'll examine ways to optimize your strategy to target the right customers for your portfolio at speed. We'll also dive into the data available to create operational insight as part of a coordinated approach to your organization's customer journey.
One of our key strengths is our ability to continue to drive the story of the insights as they occur. By aligning these insights to business-critical needs and priorities, we are in an unrivaled position to look back and forward thanks to our in-house economists and data experts. We explore all data, including traditional bureau and other sources, relevant to the point in time that sheds light on emerging risks and opportunities.
Grow your business during the cost of living crisis
Date: Tuesday 18 April 2023
Time: 10am
During the webinar, you will:
Speakers
Toby Alderson-Smith
Lead Consultant, Business Data Services, Experian
Toby has nearly 30 years’ experience of working with clients in the B2B data services sector. These have ranged from Baking and Utilities businesses to Local Authorities and Government Departments. His main focus is on the use of data to help strategic marketing decision making and optimising the sales and marketing pipeline.
Rebecca Snow
Head of Economics, Experian
Rebecca joined Business Strategies Ltd, a leading independent economic forecasting and consulting firm, which was acquired by Experian in 2002. Rebecca gained a 1st class degree in Economics at Kingston University. She is responsible for overseeing the UK regional and local forecasting service, forming a house view on the performance of the UK’s key centres areas and presenting this to clients at regular seminars as well as bespoke workshops.
Our webinars are hosted on the GoToWebinar platform. If you are aware of any restrictions within your organisation that prevents you from connecting to events hosted this way, please reach out to us as we will be happy to review how we can support you to ensure you do not miss out. Please contact our Events Team to discuss.
How the cost of living crisis is affecting the business landscape
If you missed our latest data management webinar, you can watch it on-demand here.
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