Experian Smart Insights

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Knowledge is power.

Access the market’s most comprehensive and innovative data assets to power critical business decisions.

Work with a trusted partner that can help you harness the power of data to stay ahead.

We help you achieve:

  • More informed, fairer and inclusive decisions
  • Access to new customers, previously rejected
  • Better lending and product strategies
  • A more comprehensive view of your customer (and prospect) base

How we do it

  • The range and integrity of our data is unrivalled in the marketplace.
  • Combining traditional bureau data, trended and alternative data means we can help you make better, more inclusive decisions throughout the customer relationship.
  • And now, with access to over 98% of consented current account data, we can get a much better picture of what a customer can afford too.

Want to know more about how we can help your business thrive?

Deliver Smart Insights with...

Experian’s Affordability Check

Bringing together key insights for you to efficiently make quick informed decisions about an individual’s financial well-being.

Trended Data

Understand the unique pattern of each consumer’s payment behaviour over time so you can make fair and appropriate decisions.

Our other integrated capabilities

We place the power of data and our expertise in your hands to create opportunities for your business and help you build a better future with confidence.

Advanced Analytics

Create unique insight that you can act on in real-time, using our dynamic analytics services and the best of yours and our data assets.

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Intelligent Decisions

Make fast, effective decisions based on new and existing customers through our powerful combination of data, analytics and technology – right across the lifecycle, from onboarding to collections.

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Precision Marketing

Reach the right customers through the right channels at the right moment to drive better return on your marketing investment.

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Trusted Identity

Identify genuine customers promptly and seamlessly to provide them with a simple, effortless onboarding journey with you.

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Latest Thinking

Our ‘Latest Thinking’ pages are full of blogs, whitepapers, infographics, case-studies and videos created by our team of experts to share the nuggets of insight we gather so we can help you and your business thrive.