Assessing an individual’s ability to afford a product or service, both at the point of application and throughout their relationship with you has always been important, but now with our fast-changing environment, it has become even more crucial to protect both the consumer and your business. With Experian's Affordability Checks, we make sure you can treat every customer as an individual; helping them meet their needs and goals by better understanding their individual circumstances.

The benefits at a glance:

  • Improve customer experience by removing friction – making sure they complete their application with you rather than switch to a competitor
  • Deliver personalised solutions to meet their changing expectations and encourage repeat business
  • Create loyalty by treating customers as individuals and building trust over time as their circumstances change
  • Increase revenue by being able to help more people/offer more services responsibly
  • Focus your time and efforts on the most profitable customers, e.g. those with low risk but high demand for your product or service
  • Experian's Bureau data can be used to confirm up to 80% of incomes by your customers
  • Immediate and ongoing access to 90% of UK consumer current accounts
  • Reduce the volume of customers going through manual review by up to 30%
  • We can help increase your acceptance rates by up to 10%

Tell us about you and your company’s needs:

By signing up to Experian business marketing communications you will receive the latest research, insight, news and invites to events and webinars. Experian offers a wide range of products and services. We will do our best to send you only communications that we deem to be relevant to you, your job and your business. You can change your mind at any time.

 View our Privacy Policy for details on use and storage of your personal data.

*Denotes a required field     

With help from Experian’s tracing solutions, we were able to reduce our ‘goneaways’ back book and reunite more of our customers with funds owed to them. This solution helps us work towards our original purpose of helping people take responsibility for their future and achieve a lifetime of financial security. The communication with Experian throughout the project was fantastic and we’re pleased with the results.
Sarah Simpson, Aegon

Functionality that delivers your goals

An affordability assessment to suit your business and your customers
Experian affordability gives you the flexibility to choose the right level of data to suit your business needs, together with detailed analytics to support your decision making.

Using current account turnover data, or bank transaction information from Open Banking in association with credit information, we help you to reach the ‘fastest path to a decision’.

In response to the current Covid-19 crisis, we provide additional insight into income shock, employment status, use of overdraft, liquidity and spend characteristics to help you respond to the crisis changes in an individual’s personal finances.

DebtSense allows you to gain a detailed picture of a consumer’s affordability position by bringing together key insights from Open Banking gathered through the Affordability Passport, Experian’s credit bureau and the consumer, captured through easy to use digital tools.

This insight is then passed through an intelligent rules engine to produce personalised outcomes for each consumer whether that be extending their emergency payment break or restarting their payments.

DebtSense streamlines your data collection process by providing a simple and intuitive digital service for consumers and agents, to ensure everyone has the key information needed to make informed decisions.

Product Specification

Free Demo

Yes, available.

Demo options

Live, Video


Cloud based

Data integrations

Custom Integration available, Microsoft CRM, SalesForce, SAP