As online shopping continues to grow, retailers and logistics companies are under increasing pressure to reach the customers’ front door, first time and every time. Having a valid postal address for a customer is the starting point but this often isn’t accurate enough to ensure a smooth and efficient delivery.
According to Experian’s 2021 Global Data Management Report, 95% of the organisations see negative impacts from poor data quality and a third of the organisations believe that poor quality data damages their customer experience and their reputation with customers. With more deliveries than ever before and more new delivery drivers on the road, retailers and logistics companies need to remain one step ahead, using the latest address validation and cleansing technology and data available to drive business efficiencies and meet their customers’ increasingly high expectations.
Senior Product Marketing Manager
Account Director & Team Lead, Retail