Experian Precision Marketing

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Unlock the power of data to enhance your marketing.

Reach the right customers through the right channels at the right moment to drive better return on your marketing investment.

Work with a trusted partner that can help you demonstrate transparency and responsibility in your interactions with customers.

We help you achieve:

  • Enhance your understanding
  • Target effectively
  • Transform experiences
  • Improve ROI
  • Reduce risks

How we do it

  • Access the deepest, most actionable insights on every individual, household and location in the UK.
  • Define your best audiences and engage them through relevant, personalised customer experiences – both online and offline.
  • Prioritise your activities and spend where they’ll deliver the most value. Avoiding the commercial and reputational damage of poor targeting and non-compliance.

Want to know more about how we can help your business thrive?

Achieve Precision Marketing with...

Marketing Data Management

Helping your business better manage consumer data and insight – to get a complete, accurate and compliant view of your customers.

Customer Journey: Marketing campaigns & personalisation

Deliver personalised, consistent experiences across all your marketing channels to create targeted campaigns and seamless experiences.

Our other integrated capabilities

We place the power of data and our expertise in your hands to create opportunities for your business and help you build a better future with confidence.

Smart Insights

Access the market’s most comprehensive and innovative data assets to power critical business decisions.

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Advanced Analytics

Create unique insight that you can act on in real-time, using our dynamic analytics services and the best of yours and our data assets.

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Trusted Identity

Identify genuine customers promptly and seamlessly to provide them with a simple, effortless onboarding journey with you.

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Intelligent Decisions

Make fast, effective decisions based on new and existing customers through our powerful combination of data, analytics and technology – right across the lifecycle, from onboarding to collections.

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