By understanding your customers and markets better you can create the products, services and experiences they want. Then reach them with relevant, personalised marketing messages. Most brands rightly value their own data - It's a source of truth and hard earned. Typically, they may not have a true or complete view of all customer interactions, which creates blind spots that impact your ability to engage effectively with your customers. Anonymous interactions via digital channels makes it more difficult to understand who your consumers are.
Experian data adds the breadth and depth of insight you need to truly understand your customers, and find more like them. We support your marketing with a comprehensive, accurate view of your customer base. Helping you understand who your best customers are, what they want or need and how best to target them. Experian can segment customers by demographics, buying habits and channel preference – enabling you to create personalised offers and achieve better response rates. Understanding customers isn’t just about people; it’s about places, too. Our data and insight informs your strategy to identify the right locations to focus your investment and deliver maximum ROI.