Do you need help with segmentation and targeting? Click on the links below to discover how Experian can help you identify and attract your ideal customers…
How well do you know your customers? You need to have a clear insight into your existing customer base to retain clients and drive acquisition strategies across the UK as a whole.
A powerful cross-channel consumer classification system helps you to turn your data into powerful customer insights. For instance, Experian’s Mosaic lets you sort, compare and group customers in ways that are relevant to marketing, such as age, interests, life-stage and spending habits. Campaigns then deliver because you understand who your customers are and can communicate with them on their level.
It’s possible to further enrich your data, which can give you additional insights. Experian’s ExPin, for instance, is ideal for providing a single customer view from multiple financial records, whereas BusinessView can provide comprehensive details about B2B customers, thereby mitigating the risks inherent in commercial agreements.
To optimise return on investment (ROI) you need to reach the right people with the right message at the right time. That means employing insight and analytics to target the best prospects.
By understanding your customers, you can retain the best ones and attract similar prospects. This can also help you make informed decisions about branding, product development and market sizing. Experian’s Mosaic demographic segmentation software, for instance, helps you understand the characteristics of your customers so you can communicate with them in the most relevant ways.
Creating specific target audiences to achieve tactical objectives enables you to improve return on investment for one-to-one, omnichannel marketing. Adding measurable outcomes ensures that marketing activity is focused and effective.
You can also build segments based on customers’ financial needs and preferences. Experian’s Financial Strategy Segments tool uses a wide range of data, including a 220,000-strong YouGov panel, to help you segment by demographics, lifestyle, social, economic, behavioural, product consumption, service and channel preferences.
Market-leading off-the-shelf products can be massively useful, but some situations call for a bespoke solution that’s tailored to meet your customers’ and business’s needs. A specialist team can help you create a differentiated approach that will set you apart from your competitors. Experian has an in-house team of experts that can help create customised segments that can increase response rates and drive down customer acquirement costs.
You know you have an attractive product, but how do you let your potential and existing customers know about it? The answer is audience management tools. Available for B2C and B2B targeting, these solutions let you engage with bespoke customer segments in a consistent way across traditional and digital channels. Experian’s Audience Engine is ideal for targeting B2C customers while B2B Prospector focuses on corporate prospects.
Audience management tools let you build and size addressable audiences in just a few clicks. These can be based on data from your CRM as well as imported information from partners or third parties.
You can target existing customers or search for prospects across the UK using tools like Experian’s ConsumerView and Audience Engine. These products let you create segments based on the entire UK adult population. Alternatively, B2B Prospector with Experian’s BusinessView database gives you access to over 5.6 million UK businesses with names, postal addresses, phone numbers and e-mail addresses.
Once you’re happy with your target audience, you can seamlessly launch cross-channel, addressable campaigns across TV, online, mobile, email and direct mail. Experian’s Audience Engine has partnerships with over 85 of the country’s largest media providers, for example.
Closed-loop reporting is another powerful tool that you should look for when choosing audience management tools. This enables you to measure a campaign’s return on ad spend, which helps refine future marketing initiatives.
When searching for audience management tools you should also ensure that all consumer data entrusted to the provider is kept secure and is only used responsibly. All data in Experian’s ConsumerView and BusinessView databases has been collected, compiled and delivered in complete accordance with industry legislation and regulations.
Experian Match helps connect you to the right customers for your business in a way that respects their privacy. Backed by InfoSum’s decentralised technology, Match gives you a simple way to build audiences through aggregated information, meaning that personal data is never moved between organisations. You can target customers that fit your criteria while respecting their privacy.
More and more browsers are blocking third-party cookies as users battle to control access to their personal data. This type of cookie stores personally identifiable information, which is then shared between sites without the user’s knowledge or consent. Experian Match lets you find and contact customers without using these intrusive methods.
By using InfoSum’s decentralised technology, Experian’s Match allows you to unlock your preferred audiences across multiple publisher networks. This lets you form a fuller picture of their habits, behaviours and what might attract them to your business.
By only sharing relevant data, Match gives you a modern, smart and secure method of finding prospects online. Experian’s Match aggregates user data from publishers and advertisers in a way that can deliver rich insights to all participants without exposing any personally identifiable information gathered by one organisation to other Match subscribers.
Once gathered, audience data can be analysed and segmented, enabling you to target the most valuable prospects. The most engaged prospects can also be retargeted via connected publishers and supply-side platforms. By working together, everyone is stronger.
Great customer experience is no longer a choice but a necessary requirement for every business. But how can you improve your digital onboarding processes to reduce friction and dropout rates? Picking the right technology is crucial to ensuring that customer sign-ups are quick, easy and hassle-free.
When reviewing your current onboarding process, it’s important to step back and identify your goals. Are you looking to tweak your current systems or overhaul them completely? What’s your primary goal – to reduce friction, improve data capture and verification, or enhance system integration? Experian’s team of experts can help you define what needs to be done and the best way to achieve it within your budget.
Although it’s natural to focus on improving customer experience, it’s important not to overlook other onboarding requirements. Capturing the right data at the outset will give you useful insights in the future. These can help you forge a stronger relationship with your customers and recognise cross-selling opportunities as they arise.
Capturing the data you want is just one part of the equation; the other part is checking that the information you’ve been given is valid. An integrated identity and fraud platform like Experian’s CrossCore can verify who you’re dealing with and whether they present a potential risk to your business. It also ensures that the data you capture is clean and in a consistent format.
A platform like CrossCore can also help lenders by automating credit approvals. Decisions are based on the parameters you choose, so you can fine-tune the results based on your organisation’s appetite for risk. A speedier response also cuts the likelihood that your customers will take their business elsewhere.
Improving customer onboarding can help avoid friction in your digital journey and lower dropout rates. This helps ensure that your customer acquisition costs (CAC) remain within a sustainable range for your business enabling you to compete in an increasingly sophisticated landscape.