Enhance and enrich your consumer, business, and government data with additional information including demographics, location, lifestyle, and segmentation.
Gain a richer understanding of all your customers and prospects in order to tailor your messaging to them further and base your strategic decisions on even more in-depth and trustworthy information.
Experian’s enrichment solution first verifies the customer data you are collecting, such as name, phone number, address and email. After verification, a record can be enriched with missing or incomplete information. Over 900 additional data attributes can then be appended to complete the picture you have of locations, households and individuals.
Available data includes demographic information from Experian Mosaic©, business information, government statistics and marketing suppressions.
Append business or government data to the information you collect to increase its value to your business.
Verify the UK address data you collect against leading address files, such as PAF® and AddressBase®, or validate international addresses.
Every day in the UK people die, people move house and people register with the Mailing Preference Service (MPS). Keep your customer data up to date.
Data enrichment provides better insight into individuals at the point of interaction, allowing you to tailor messages, prioritise leads, personalise offers and improve engagement online, over-the-phone, and through marketing communications.
Uncover individualised customer information by augmenting a contact record with missing or unknown data points.
Leverage Experian’s expertise in real-time modelling to create increased conversion and engagement.
Understand and accurately target your customer segments to provide custom offers, personalised messaging and tailored experiences.
Explore our portfolio of data that can be used to enrich or suppress your customer data.
Explore how enrichment can help create an accurate and holistic view for your customers.