Enhance and enrich your consumer, business, and government data with additional information including demographics, location, lifestyle, and segmentation.
Experian’s enrichment solution first verifies the customer data you are collecting, such as name, phone number, address and email. After verification, a record can be enriched with missing or incomplete information. Over 900 additional data attributes can then be appended to complete the picture you have of locations, households and individuals.
- Real-time customer insight for more effective decision making
- Access to the most comprehensive marketing database available
- Wide breadth of consumer attributes
- Flexible implementation options
- Experian’s secure data and privacy standards
- Support from Experian’s data consultants
Business & Government data
Append business or government data to the information you collect to increase its value to your business.
Location data
Verify the UK address data you collect against leading address files, such as PAF® and AddressBase®, or validate international addresses.
Suppression data
Every day in the UK people die, people move house and people register with the Mailing Preference Service (MPS). Keep your customer data up to date.
Benefits of data enrichment
Achieve greater customer insight
Uncover individualised customer information by augmenting a contact record with missing or unknown data points.
Increase business efficiency
Leverage Experian’s expertise in real-time modelling to create increased conversion and engagement.
Improve customer experience
Understand and accurately target your customer segments to provide custom offers, personalised messaging and tailored experiences.
Datasets Catalogue
Explore our portfolio of data that can be used to enrich or suppress your customer data.
Universal Customer View
Explore how enrichment can help create an accurate and holistic view for your customers.