Data in digital advertising

We help you:

• Gain a better understanding of your consumers
• Create more relevant advertising
• Achieve higher engagement rates
• Enhance conversion rates
• Reduce cost of customer acquisition
• Improve marketing ROI

How we do it:

• Experian’s unique data asset ConsumerView underpins our segmentation capabilities, providing compliant data and insights throughout the digital ecosystem.
• Our proprietary matching mechanism enables consistency regardless of channel or platform.
• Audiences can be built based on demographics, industries, and consumer–level attributes.
• Audiences can be activated on chosen channels, on either a usage or licence basis.