Data in digital advertising

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  2. Multi-Channel Marketing
  3. Digital Advertising
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Unlock the power of data to reach the audiences that matter most

Experian data and insights already helps thousands of marketers and advertisers like you understand their consumers better and engage with them consistently across every channel. You too can harness the power of our accurate and consistent database of UK consumers to deliver improved advertising performance, whether it is building audiences from our market leading segmentation, Mosaic, or defining custom audiences. Experian data can help deliver the right messages to the right people across social, display, search and TV.

Want to improve customer engagement, increase conversions or find new customers? Find out more about how Experian data can help drive more value from your advertising and media spend.

We help you:

  • Gain a better understanding of your consumers
  • Create more relevant advertising
  • Achieve higher engagement rates
  • Enhance conversion rates
  • Reduce cost of customer acquisition
  • Improve marketing ROI

How we do it:

  • Experian’s unique data asset ConsumerView underpins our segmentation capabilities, providing compliant data and insights throughout the digital ecosystem.
  • Our proprietary matching mechanism enables consistency regardless of channel or platform.
  • Audiences can be built based on demographics, industries, and up to 500 consumer–level attributes.
  • Audiences can be activated on chosen channels, on either a usage or licence basis.

Social Media Advertising

Traditional marketing doesn’t touch every consumer, and brands need to be visible where people are. With huge user bases, social networks have a scale and reach that can’t be ignored. Use Experian data to access custom audiences built to meet your needs and activate them across social media to power paid campaigns and create more relevant messaging.

TV Advertising

TV advertising can share your marketing messages with millions in moments, but what if your brand only engages with a fraction of your prospects? Our data and insight (including household-level audiences and post-campaign analysis) is being used to improve targeted TV advertising performance, from our partnership with Sky to the fast-growing VOD arena.

Paid Search Optimisation

Use Experian data to optimise bidding strategies and marketing spend. Experian – in partnership with cClearly's artificial intelligence (AI) platform – can help accurately predict the value and intent of each consumer to allow marketers to bid more effectively and intelligently.

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If you have any queries, please don't hesitate to contact us and a member of our team will be happy to help.

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