Improve Marketing Effectiveness
Experian’s proven capability in improving the effectiveness of marketing communications through our data pool of 50 million customers, will enable you to build detailed audiences across advertising - programmatic, social and addressable TV.
Traditional marketing does not touch every consumer and brands need to be visible where people are. With huge user bases, social networks have a scale and reach that cannot be ignored and social media advertising can reach large numbers of people at a lower cost than traditional channels.
TV Ad Solutions
TV advertising can share your marketing messages with millions in moments, but what if your brand only engages with a fraction of your prospects? In partnership with Sky, our demographic data improves your ability to further define your audience. Allowing you to reach the right households with the right message, at the right time.