Tailor your marketing communications with ConsumerView

Experian provides a consistent view of the UK adult population linked to a broad range of demographic, socio-economic and behavioural characteristics. Our 500+ variables allow you to tailor your marketing communications and improve customer experience. The data is actionable and directly linked to a large database of consented direct marketing data (email and direct mail).

Experian’s ConsumerView database, of more than 51 million individuals, provides a single, definitive and consistent view of the UK adult population and helps you to target, segment and enrich your view of UK consumers.

Experian Consumer View 

How can ConsumerView help you?

Use ConsumerView to build accurate, up-to-date and targeted mailing lists for your direct marketing activity. If you already have a customer database, you can also use ConsumerView to fill the gaps in your existing data and gain additional insight into your existing customers.

Whether you are looking at existing customers or targeting new consumers, ConsumerView provides you with the insight and intelligence you need to deliver and maintain profitable customer relationships.

View the Common Currency data infographic

 

The Benefits

- Understand consumer behaviour to generate insight into your existing customers

- Target the most likely new prospects for your campaigns

- Target the right offer to the right person

- Deliver the right message at the right time with ConsumerView trigger data

- Develop retention and up/cross sell opportunities

- Maximise the effectiveness of and return from your marketing campaigns


Improve your understanding of customers and prospects

Enrich your database of transactional data with information on consumer demographics, consumption patterns and attitudes. Anticipate and predict your customer and prospect behaviours.

Data
Coverage

Access to circa 51 million individual UK consumers living at residential addresses, with circa 30 million consumers available for prospecting purposes.

Trusted Data
Sources

The file is compiled from a range of compliantly sourced data for the purposes of marketing, which include Edited Electoral Roll, updates from the monthly rolling register and data from 3rd party partners.

Combine Experian's multi-channel databases,
ConsumerView and ChannelView

Draw a link between data collected online and Experian’s offline lifestyle and demographic information. Source prospect lists for targeted marketing and communications across traditional and digital media. Gain a more useful and powerful view of your customers and prospects through cross media linkage.

Data Accuracy
and Recency

ConsumerView is rebuilt and refreshed monthly, removing goneaways, deceased and those who have opted out of receiving direct marketing, ensuring that it accurately reflects the universe of UK consumers at any point in time. All records have been collected within the last 24 months, but proven to have been active at that address within the last 12 months, and are verified as being over 18.

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Data Range

With over 500 attributes, ConsumerView can be used to provide a prospect list relevant to any industry and help to enrich your customer information for insight.

Demographics: individual, household, property and information that can be used to build up an accurate picture of what your prospect and customer files look like and that characterise our understanding of people and the composition of households.

Segmentations: an award-winning set of classifications, unique to Experian, classifications that paint a rich picture of consumers in terms of their socio demographics and the neighbourhoods in which they live. These include our portfolio of Mosaic classifications and Financial Strategy Segments.

Propensities: a wide range of propensities that define an individual’s pattern of product consumption and service preferences.

Download the product sheet

 


ConsumerView Triggers

There are key life events, such as moving home or having a baby, which can cause significant changes in consumer behaviour and lead to a need for new products and services. Experian provides you with these actionable insights, enabling you to be front of mind during these purchasing decisions.

Contact us

If you have any queries, please don't hesitate to contact us and a member of our team will be happy to help.

Call us on 0845 234 0391

Outside the UK +44 115 901 6019

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