What is Customer Data Management?
Customer Data Management (also known as Customer Knowledge Management) is the way in which organisations keep track of the information they have collected about their customers. Capturing customer data and keeping it clean and up to date is a vital process within the Customer Data Management strategy.
Why is having a Customer Data Management strategy so important?
For organisations to harness the huge amounts of data that they now collect, a Customer Data Management strategy is vital.
With more customer data than ever being created, it is vital to capture accurate data in a format that can then be easily analysed and transformed into effective insights into your customers.